Solaia vs Lofty.
Focused service vs. all-in-one suite.
Lofty bundles CRM + IDX websites + lead routing + AI assistant in one platform. Solaia doesn't try to replace your CRM — we run only the AI lead-conversion layer, but we do it in WhatsApp, voice, 30+ languages, fully managed. Different shape, different fit.
Lofty
All-in-one real estate CRM (formerly Chime) with bundled AI
Solaia
Managed AI service for real estate lead conversion. Responds in under 2 minutes, qualifies buyers, and books viewings 24/7 in 30+ languages — fully done-for-you.
Product scope
CRM + IDX websites + lead routing + AI ISA bundled
AI lead conversion only — plugs into your existing CRM
Delivery model
SaaS — your team operates the platform
Managed service — Solaia operates, you receive bookings
Primary channels
SMS + email + web chat
WhatsApp + voice + email + SMS + web
Voice AI
Limited / not the focus
Full inbound + outbound voice in 30+ languages
Not native
Native — primary channel for international buyers
Languages
English (primarily), limited Spanish
30+ languages with native fluency
Geographic strength
US + Canada market
Spain + Europe + LATAM + international buyer flows
CRM lock-in
All-in-one — switching costs are high
Plugs into HubSpot, Salesforce, GoHighLevel, custom — no lock-in
Pricing
Subscription, typically $499+/mo per seat
Managed retainer + per-viewing performance fees
Best for
US teams looking for an all-in-one platform
International real estate operations that want focused AI conversion
Product scope
Lofty
CRM + IDX websites + lead routing + AI ISA bundled
Solaia
AI lead conversion only — plugs into your existing CRM
Delivery model
Lofty
SaaS — your team operates the platform
Solaia
Managed service — Solaia operates, you receive bookings
Primary channels
Lofty
SMS + email + web chat
Solaia
WhatsApp + voice + email + SMS + web
Voice AI
Lofty
Limited / not the focus
Solaia
Full inbound + outbound voice in 30+ languages
Lofty
Not native
Solaia
Native — primary channel for international buyers
Languages
Lofty
English (primarily), limited Spanish
Solaia
30+ languages with native fluency
Geographic strength
Lofty
US + Canada market
Solaia
Spain + Europe + LATAM + international buyer flows
CRM lock-in
Lofty
All-in-one — switching costs are high
Solaia
Plugs into HubSpot, Salesforce, GoHighLevel, custom — no lock-in
Pricing
Lofty
Subscription, typically $499+/mo per seat
Solaia
Managed retainer + per-viewing performance fees
Best for
Lofty
US teams looking for an all-in-one platform
Solaia
International real estate operations that want focused AI conversion
When Solaia wins
If you already have a CRM you like and you specifically need to fix the lead-conversion layer — especially in WhatsApp + voice + multi-language — Solaia is the right tool. Lofty makes sense if you're a US team starting from scratch and want everything in one platform. We don't try to be your CRM. We try to convert your leads better than anyone else.
Want the numbers for your team? Calculate your ROI, then see Solaia client results and how Solaia works.
Solaia vs Lofty — your questions answered.
Is Lofty good for real estate?+
Yes. Lofty (formerly Chime) is a solid all-in-one platform for US-based teams that want CRM, IDX websites, lead routing, and an AI assistant in a single subscription. It's strongest for English-speaking residential teams who want everything from one vendor and are happy to operate the software themselves.
What is the best Lofty alternative for international real estate?+
Solaia is the strongest alternative when your buyers speak multiple languages and prefer WhatsApp over SMS. Instead of an all-in-one platform you operate, Solaia is a managed AI service that runs only the lead-conversion layer — WhatsApp, voice, email, and SMS in 30+ languages — and plugs into the CRM you already use.
How is Solaia different from Lofty?+
Lofty is software you operate and it tries to be your whole stack (CRM + IDX + AI). Solaia is a done-for-you service that does one thing: respond, qualify, and book viewings. Solaia is native in WhatsApp and voice, fluent in 30+ languages, and built for European, LATAM, and international buyer flows rather than the US market.
Do I have to replace my CRM to use Solaia?+
No. Unlike Lofty's all-in-one model, Solaia plugs into HubSpot, Salesforce, GoHighLevel, Follow Up Boss, or a custom CRM. You keep your existing system and Solaia runs the AI conversion layer on top of it, so there is no migration or lock-in.
How much does Solaia cost compared to Lofty?+
Lofty is a per-seat subscription, typically starting around $499/month per seat. Solaia uses a managed retainer plus per-viewing performance fees, so a meaningful part of the cost is aligned to viewings actually booked rather than seats. Use the Solaia ROI calculator to model the numbers for your team.
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