Solaia vs Lofty.
Focused service vs. all-in-one suite.
Lofty bundles CRM + IDX websites + lead routing + AI assistant in one platform. Solaia doesn't try to replace your CRM — we run only the AI lead-conversion layer, but we do it in WhatsApp, voice, 30+ languages, fully managed. Different shape, different fit.
Lofty
All-in-one real estate CRM (formerly Chime) with bundled AI
Solaia
Managed AI service for real estate lead conversion. Responds in under 2 minutes, qualifies buyers, and books viewings 24/7 in 30+ languages — fully done-for-you.
Product scope
CRM + IDX websites + lead routing + AI ISA bundled
AI lead conversion only — plugs into your existing CRM
Delivery model
SaaS — your team operates the platform
Managed service — Solaia operates, you receive bookings
Primary channels
SMS + email + web chat
WhatsApp + voice + email + SMS + web
Voice AI
Limited / not the focus
Full inbound + outbound voice in 30+ languages
Not native
Native — primary channel for international buyers
Languages
English (primarily), limited Spanish
30+ languages with native fluency
Geographic strength
US + Canada market
Spain + Europe + LATAM + international buyer flows
CRM lock-in
All-in-one — switching costs are high
Plugs into HubSpot, Salesforce, GoHighLevel, custom — no lock-in
Pricing
Subscription, typically $499+/mo per seat
Managed retainer + per-viewing performance fees
Best for
US teams looking for an all-in-one platform
International real estate operations that want focused AI conversion
Product scope
Lofty
CRM + IDX websites + lead routing + AI ISA bundled
Solaia
AI lead conversion only — plugs into your existing CRM
Delivery model
Lofty
SaaS — your team operates the platform
Solaia
Managed service — Solaia operates, you receive bookings
Primary channels
Lofty
SMS + email + web chat
Solaia
WhatsApp + voice + email + SMS + web
Voice AI
Lofty
Limited / not the focus
Solaia
Full inbound + outbound voice in 30+ languages
Lofty
Not native
Solaia
Native — primary channel for international buyers
Languages
Lofty
English (primarily), limited Spanish
Solaia
30+ languages with native fluency
Geographic strength
Lofty
US + Canada market
Solaia
Spain + Europe + LATAM + international buyer flows
CRM lock-in
Lofty
All-in-one — switching costs are high
Solaia
Plugs into HubSpot, Salesforce, GoHighLevel, custom — no lock-in
Pricing
Lofty
Subscription, typically $499+/mo per seat
Solaia
Managed retainer + per-viewing performance fees
Best for
Lofty
US teams looking for an all-in-one platform
Solaia
International real estate operations that want focused AI conversion
When Solaia wins
If you already have a CRM you like and you specifically need to fix the lead-conversion layer — especially in WhatsApp + voice + multi-language — Solaia is the right tool. Lofty makes sense if you're a US team starting from scratch and want everything in one platform. We don't try to be your CRM. We try to convert your leads better than anyone else.
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