Solaia vs OJO Labs.
B2B conversion vs. B2C discovery.
These products solve different problems for different audiences. OJO helps consumers search and discover homes. Solaia helps agencies, developers, and brokerages convert the leads they already have into booked viewings — with AI that runs WhatsApp + voice in 30+ languages.
OJO Labs
Consumer-facing AI home-search assistant (now part of Movoto)
Solaia
Managed AI service for real estate lead conversion. Responds in under 2 minutes, qualifies buyers, and books viewings 24/7 in 30+ languages — fully done-for-you.
Audience
End consumers (home buyers / sellers)
Real estate agencies, brokerages, and developers
Core function
Help buyers search and discover properties
Help agencies respond to inquiries and book viewings
Where in the funnel
Top of funnel — pre-lead, discovery
Mid-funnel — lead inquiry through viewing booking
Channels
Web app, SMS to consumers
WhatsApp + voice + email + SMS + web — all under your brand
White-label / your brand
OJO branded experience for consumers
Fully white-labelled — buyers see your agency, not Solaia
Languages
English-focused
30+ languages with native fluency
Voice AI
Not the core focus
Full inbound + outbound voice agent
Lead capture
OJO captures leads, sells them to partner agents
You keep all your leads — Solaia just converts them better
Pricing model
Lead-purchase fees / referral economics for agents
Managed retainer + per-viewing performance fees
Best for
Agents who want to buy leads from a marketplace
Agencies who already generate their own leads and want to convert more
Audience
OJO Labs
End consumers (home buyers / sellers)
Solaia
Real estate agencies, brokerages, and developers
Core function
OJO Labs
Help buyers search and discover properties
Solaia
Help agencies respond to inquiries and book viewings
Where in the funnel
OJO Labs
Top of funnel — pre-lead, discovery
Solaia
Mid-funnel — lead inquiry through viewing booking
Channels
OJO Labs
Web app, SMS to consumers
Solaia
WhatsApp + voice + email + SMS + web — all under your brand
White-label / your brand
OJO Labs
OJO branded experience for consumers
Solaia
Fully white-labelled — buyers see your agency, not Solaia
Languages
OJO Labs
English-focused
Solaia
30+ languages with native fluency
Voice AI
OJO Labs
Not the core focus
Solaia
Full inbound + outbound voice agent
Lead capture
OJO Labs
OJO captures leads, sells them to partner agents
Solaia
You keep all your leads — Solaia just converts them better
Pricing model
OJO Labs
Lead-purchase fees / referral economics for agents
Solaia
Managed retainer + per-viewing performance fees
Best for
OJO Labs
Agents who want to buy leads from a marketplace
Solaia
Agencies who already generate their own leads and want to convert more
When Solaia wins
If you're already generating leads (Idealista, Fotocasa, Facebook Ads, your own SEO, walk-ins) and your problem is converting those leads into viewings — Solaia is the answer. OJO is a different product for a different problem: consumers searching for homes. They're not really in the same category.
Want the numbers for your team? Calculate your ROI, then see Solaia client results and how Solaia works.
Solaia vs OJO Labs — your questions answered.
Is OJO Labs good for real estate?+
OJO Labs (now part of Movoto) is a consumer-facing product that helps home buyers and sellers search and discover properties. It's useful for consumers and for agents who buy leads from a marketplace, but it isn't built to help an agency convert the leads it already generates into booked viewings.
What is the best OJO Labs alternative for converting your own leads?+
Solaia is the right fit when your problem is conversion, not discovery. Rather than a consumer search tool, Solaia is a B2B managed AI service that responds to your inbound inquiries across WhatsApp, voice, email, and SMS in 30+ languages and books viewings — all under your own brand.
How is Solaia different from OJO Labs?+
OJO is B2C and top-of-funnel: it helps consumers find homes and often sells those leads to partner agents. Solaia is B2B and mid-funnel: it takes the leads you already have, qualifies them, and books viewings. With Solaia you keep all your leads and buyers see your agency, not Solaia.
Does Solaia buy or sell real estate leads like OJO?+
No. Solaia does not run a lead marketplace. You keep ownership of every lead you generate from Idealista, Fotocasa, Facebook, Google Ads, or walk-ins. Solaia simply converts those leads better — it's a white-labelled service that operates under your brand.
How does Solaia pricing compare to OJO Labs?+
OJO's agent economics are built around lead-purchase or referral fees. Solaia uses a managed retainer plus per-viewing performance fees on the leads you already own, so you're not buying leads — you're converting more of yours. Model the impact with the Solaia ROI calculator.
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