Solaia vs Smartchat.
Multi-channel service vs. website widget.
Smartchat is a website chat widget — useful for visitors already on your site. Solaia covers everything else: the buyer who messaged your Idealista listing on WhatsApp at 11 pm, the one who called your office voicemail, the one who emailed in French. Different surface area, different completeness.
Smartchat
Website chat widget with AI / live agent hand-off for real estate
Solaia
Managed AI service for real estate lead conversion. Responds in under 2 minutes, qualifies buyers, and books viewings 24/7 in 30+ languages — fully done-for-you.
Channel coverage
Website chat widget
WhatsApp + voice + email + SMS + web — all unified
Where leads come from
Visitors who reach your site
Idealista, Fotocasa, Facebook, Instagram, Google Ads, walk-ins, calls
WhatsApp Business
Not native
Native — primary channel for property buyers
Voice AI
Not included
Full inbound + outbound voice in 30+ languages
After-hours coverage
Yes for web chat — but ~80% of leads aren't on web chat
All channels, 24/7, in the buyer's language
Languages
English (primarily) and a handful of European
30+ languages including Arabic, Mandarin, Russian, Portuguese
Delivery model
Self-serve widget you configure
Fully managed service — Solaia operates everything
Calendar booking
Hand-off to your CRM / calendar
Native viewing booking with confirmations + reminders
Pricing
Subscription, typically low-mid tier
Managed retainer + per-viewing performance fees
Best for
Teams whose biggest leak is web visitors leaving without messaging
Teams whose biggest leak is missed multi-channel inquiries
Channel coverage
Smartchat
Website chat widget
Solaia
WhatsApp + voice + email + SMS + web — all unified
Where leads come from
Smartchat
Visitors who reach your site
Solaia
Idealista, Fotocasa, Facebook, Instagram, Google Ads, walk-ins, calls
WhatsApp Business
Smartchat
Not native
Solaia
Native — primary channel for property buyers
Voice AI
Smartchat
Not included
Solaia
Full inbound + outbound voice in 30+ languages
After-hours coverage
Smartchat
Yes for web chat — but ~80% of leads aren't on web chat
Solaia
All channels, 24/7, in the buyer's language
Languages
Smartchat
English (primarily) and a handful of European
Solaia
30+ languages including Arabic, Mandarin, Russian, Portuguese
Delivery model
Smartchat
Self-serve widget you configure
Solaia
Fully managed service — Solaia operates everything
Calendar booking
Smartchat
Hand-off to your CRM / calendar
Solaia
Native viewing booking with confirmations + reminders
Pricing
Smartchat
Subscription, typically low-mid tier
Solaia
Managed retainer + per-viewing performance fees
Best for
Smartchat
Teams whose biggest leak is web visitors leaving without messaging
Solaia
Teams whose biggest leak is missed multi-channel inquiries
When Solaia wins
Most of your leads aren't on your website. They're on Idealista, Fotocasa, Facebook, your phone line. A website chat widget catches the small share that lands on your site. Solaia catches the rest — every channel, every language, 24/7 — and books viewings, not just chats. Smartchat is a tool. Solaia is a finished system.
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